FSA Staff

Recently retired President & CEO of the Broadmead Life Plan Community, Robin Somers’ career in non-profit senior living began in 1994, and included leadership roles in medical adult day services, assisted living, skilled nursing, and life plan communities.  She holds a bachelor’s and a master’s degree in social work from the University of Maryland and is a licensed Nursing Home Administrator in Maryland.  Prior to becoming Broadmead’s President and CEO in 2020, Robin served as Broadmead’s Chief Operating Officer, Corporate Compliance Official, and Risk Manager for five years.  Robin was the Senior Executive Director for the Fairhaven Life Plan Community, a member of the former Integrace organization.  Robin has served on several senior living industry boards, including LifeSpan and Leading Age Maryland.

Her volunteer experience includes serving on the Target Community and Educational Services Board of Directors for six years, including a term as Chair of the Board.  Target is a non-profit organization serving adults with developmental disabilities.  Robin has served on the Friends Services Alliance (FSA) Board of Directors since 2021; and as Vice Chair of the FSA board since 2023.  Robin will take a temporary leave of absence from the FSA Board to serve as Interim President and CEO of FSA.

Jane served as the President and CEO of FSA from 2008 to March of 2025. With more than 30 years of experience in the field of healthcare, she brings a diverse range of expertise to her role, including program development, board and staff education, quality assurance and management.

Jane’s passion for working with others to develop their strengths began early in her career, when she was working on a dialysis unit. She had the opportunity to teach, develop training programs, and serve as a mentor, and quickly realized the fulfillment she found in coaching and helping people succeed.     Read more.

Linda joined FSA in 2024 as the PEER Software Administrator. She comes to FSA with six years of software and data experience, most recently working at Nutrisystem. Presently holding a B.S. in Computer Information Science from Gwynedd Mercy University, she is working toward her IBM Data Science Certificate. 

Annie joined FSA in April 2025. With a wealth of experience in accounting and office management, Annie has dedicated her career to ensuring fiscal accuracy and compliance in diverse industries. As Senior Accountant at FSA, Annie is pivotal in managing financial operations, analyzing data, and providing insightful recommendations that drive business success.

Samantha joined our team in January 2023. Previously, she was the Volunteer Coordinator and Social Media Strategist for Laurel House, a comprehensive Domestic Violence agency in Montgomery County, PA. Sam has an extensive nonprofit background and has worked in Development for organizations such as WHYY, Inc. and The Jewish Federation of Greater Philadelphia. She has also worked in the Marketing and Corporate Training Departments of Dorman Products, Inc. In addition to her work in the Communications Department at FSA, she teaches Hebrew and Judaic Studies to elementary-age children.

Sam is a graduate of West Chester University with a B.A. in Communication Studies and a Minor in English Literature.

Aja joined our team in July 2025. As Director of Communications, Aja manages the organization’s messaging and branding. She has proudly worked for non-profit organizations for 12 years, leading communications strategy. She has worked in education and for social good organizations to amplify marginalized voices and strengthen brand awareness. Aja was named a 2024 Honored Listee of Marquis Who’s Who. She is a published author and former educator and school administrator with a passion for teaching young people how to express themselves through the power of words. Aja holds a Bachelor of Fine Arts degree in Writing, Literature, and Publishing from Emerson College and a Master of Science from CUNY— Hunter College.

Shanda O'Dennis joined FSA in 2023 as Learning and Development Associate. With a strong focus on systems alignment, team building, change management, and professional development, she has amassed extensive experience in various roles.

She has served as the Director of IDD Services at Holcomb Behavioral Health Systems, where she provided leadership and oversight to residential services and community-based support programs. During her tenure at Elwyn, she held multiple roles, including Director of Operations, Employment and Adult Day Services, and Associate Director of the Supports for Living Program. She currently sits on the Alumni Association Board for Philadelphia College of Osteopathic Medicine (PCOM).  Read more.

Maureen is the Office Manager for FSA. She joined the staff in March 1999. She provides support to the office staff and manages the daily operations of the FSA office, including scheduling meetings, handling phone calls, IT help, and event planning and management. She also lends support to the Director of Learning and Development. Maureen is a graduate of Katherine Gibbs School. Her background includes experience in real estate management, consulting, and sales firms.

Marianne joined FSA in December 2021 as the Business Manager. She has more than 30 years of experience in healthcare financial management. Marianne recently served as the CFO at The Highlands at Wyomissing, a CCRC located in Berks County. Prior to that, she was the Director of Finance for Barclay Friends, a Kendal Affiliate. Marianne holds a Bachelor’s degree in Accounting from the University of Delaware and a Master’s in Business Administration from West Chester University. Marianne participated in the Fellows in Leadership Program sponsored by LeadingAgePA, Class of 2015, and is currently on the Board of Directors of Barclay Friends and Helping Harvest.

Karla has led the FSA Compliance Collaborative since 2007. She has worked in compliance since 2000 and has performed the role of Compliance Officer in single and multi-site organizations, often initiating the development of the program from the ground up.

Karla’s expertise includes assisting organizations in developing and implementing compliance programs that fit their size, culture, and resources. Karla’s experience includes partnering with organizations to navigate through difficult and complex compliance issues.  Read more.

Lori joined our team in November 2018, bringing 30 years of healthcare management and social work experience to her role. Her Social Work background includes roles as Director of Social Services, Case Management Director, and Social Work Consultant. Among her goals has been to improve the resident and family experience through person-centered care and proactive grievance management.

In recent years, she served as Director of Transitional Care and Assistant Administrator of a 324-bed SNF. Her focus included quality assurance and performance improvement, promoting regulatory compliance, and attaining preferred provider status in the post-acute setting. Read more.

Danine joined FSA in May 2022 as a Clinical Compliance Specialist. She has over 25 years of service and leadership experience in long-term care. 

As a Director of Nursing, Danine led two 5-STAR, non-profit facilities with goals to improve resident life and care via Person Centered Care and developing realistic systems. Danine has worked closely with two hospital networks in the Preferred Provider Network (PPN) to improve resident care following hospitalization and reduce re-hospitalizations. She also has worked with Action Pact to create a home like environment. Read more.

Tracy Malloy is a Registered and Licensed Dietitian with more than 30 years of experience in long-term care. She joined our team in May of 2018. Tracy has held a variety of clinical and operational positions in her career, including food service director, clinical nutrition manager, district manager, corporate dietitian, and VP of Nutrition and Dining Services. 

A graduate of the University of Hartford, Tracy holds a Bachelor of Science in Nutrition and Dietetics. She also completed her internship at the Albert Einstein Hospital in Philadelphia. Read more.

Danielle “Dani” Martin, MSN, RN, NHA, joined us in 2023 as a Compliance Specialist. She comes to FSA with years of expertise in the aging services and healthcare.

In her former role as Vice President of Health Services at Calvary Fellowship Homes in Lancaster, PA, Dani was a key member of the team responsible for directing healthcare operations across all levels of care. She acted as the organization’s Compliance & Privacy Officer, Chair of the Quality Assessment and Assurance Committee and leader of the Emergency Preparedness Committee.

Previously, Dani served as a Nursing Home Administrator at Landis Homes, and Director of Quality and Clinical Services for Diamond Healthcare and Director of Nursing/RN Supervisor at Luther Acres.

Kathleen joined our team in September 2021. She has more than 25 years of nursing experience and brings a background in home care, hospice, healthcare sales and personal care. She has worked in both the for-profit and nonprofit sectors in healthcare. Her professional positions include regional director, program director and clinical director of hospice, clinical manager of homecare and personal care administrator.

She uses her positive attitude to encourage others to work hard and succeed. She holds a bachelor’s degree in nursing from Holy Family University and a master’s degree in business administration from Grand Canyon University.

With more than 20 years of long-term care experience, Kelly brings a background with a focus in Human Resources and Operations in long-term care and continuing care retirement communities. She has worked in both the for-profit and non-profit sectors of the long-term healthcare field.  

Kelly’s expertise includes the areas of operations/life safety, including construction oversight and life safety reviews. Kelly also has experience in human resource department reviews and personnel regulatory requirements. She has overseen retirement community departments such as Maintenance, Housekeeping, Security, Laundry and Transportation. Read more.

Cheryl has more than 17 years of experience providing administrative support at area non-profits. After receiving her B.A. from Temple University, she has taken on roles that have included working with immigrants and refugees as well as domestic violence victims. In addition to the non-profit sector, Cheryl has worked in education, providing administrative support at a Quaker elementary school, assisting low-income families with scholarships to independent schools in the Philadelphia area, and providing admissions counseling at a local university.

Julie joined our team in July of 2018. She brings over 29 years of leadership experience in long-term care, assisted living, and home care. She served as the Director of Quality and Clinical Outcomes for a large Continuing Care Retirement Community, specializing in Quality Assurance Performance Improvement (QAPI), program development, infection control, safety, and disaster planning. Prior to that, Julie held leadership positions as a  Registered Nurse Assessment/MDS Coordinator, Clinical Homecare Manager and spent many years serving as a Director of Nursing in the assisted living, sub-acute rehab, and long-term care environments.

She graduated from Widener University with a Bachelor of Science in Nursing. She is a member of the American Association of Post-Acute Care Nursing (AAPACN) and is certified as a Resident Assessment Coordinator - Certified Advanced (RAC-CTA), a QAPI Certified Professional (QCP), and a board-certified Holistic Nurse (HNB-BC). Additionally, she serves as a board member for a local Adult Daycare program.

Bringing more than three decades of clinical experience, including over 20 years in leadership positions, Angele possesses a rich background, primarily focusing on long-term care and extensive involvement in post-acute rehabilitation. Her contributions extend to notable presentations at prominent events such as the Health Care Compliance Association, National Association of Rehabilitation Providers and Agencies, American Occupational Therapy Association, Leading Age PA, IL, and MD, and the American Burn Association.

Angele's expertise spans various areas, including in-house therapy management, oversight of contract therapy services, staff development for clinical growth, medical review preparedness, Medicare compliance, and defensible documentation. Read more.

Kerry joined FSA as a Compliance Specialist in May 2024. She has 37 years of experience in various long-term care positions. She started as a CNA and progressed to a Minimum Data Set (MDS) coordinator. Kerry has held positions in MDS as a facility MDS Coordinator in a single facility and moved on to multi-facility reimbursement oversight for both non-profit and for-profit organizations.  

Most recently, Kerry served as an MDS subject matter expert. She focused on developing and overseeing Medicare/Medicaid reimbursement processes and quality measure auditing for state and federal programs. Additionally, she conducted MDS-related training and education for facility staff and state and federal agencies.

Carolyn joined our team in August 2023. She has over ten years of experience in senior home care, including scheduling, quality assurance, and long-term care insurance. Previously, she was the Quality Assurance Coordinator for Visiting Angels of Jenkintown, a leading provider of senior home care. She has also worked in Talent Acquisition and Human Resources at various organizations. She holds a bachelor’s degree in marketing from Pennsylvania State University.