Digital Marketing and Events Manager

Friends Life Care Partners
Blue Bell
Pennsylvania
Full Time

Friends Life Care is seeking a Digital Marketing and Events Manager who will be responsible for identifying opportunities and execution of efforts that drive increased brand awareness, lead generation and sales for Friends Life Care. This role has primary ownership and responsibility for (1) creating, implementing, and optimizing brand-appropriate digital ads and search campaigns, (2) educational seminar and webinar events., including venue selection, full event management, event promotion through email, direct mail, online and digital.

In this hybrid role, you will work remotely from your home office, in person at our Blue Bell, PA offices and also attend some Friends Life Care educational seminar events in the Greater Philadelphia area (counties of Chester, Delaware, Montgomery, Bucks) and in Delaware. Our ideal candidate is organized, collaborative, comfortable communicating in-person, on the phone and via videoconference, and is looking to grow their experience and skills in the position.

Primary Responsibilities include: 

Digital Marketing:

  • Manage all aspects of Google Ad and Google Grants campaigns; strategize for different personas, research, create, implement and optimize brand-appropriate digital ads and search campaigns
  • Lead with and build on best practices and changes in the platforms for creative development, testing, and results tracking and reporting to achieve and exceed campaign and business goals
  • Contribute to search, online, and social media advertising, content, community, and promotions on platforms, including but not limited to Meta, LinkedIn, YouTube, etc.
  • Track and report results to the team using Google Analytics and other relevant metrics

Event Management:

  • Responsible for educational seminars and webinar events, in-person and virtual, including venue selection/management, catering, on-site management, posting on Eventbrite, Meta, website, etc., and reservation taking via various channels.
  • Create and execute event promotion using email, direct mail, and digital/social channels.
  • Maintain up-to-date presentation materials, packets and signage

Qualifications:

College degree preferred but not required if relevant Google certifications have been earned, minimum – some college-level coursework in areas of communication, marketing, advertising.

Relevant technical certifications and proven skills in incl. Google Ads, Google Grant, Google Analytics preferred. 

Strong technical proficiency in digital and social advertising and event management.

Experience in or willingness to quickly learn Salesforce CRM, Eventbrite, and WordPress.

2-3 years of Google Ads & Analytics experience is required.

2-3 years hands-on experience in event promotion and management.

Outstanding communication skills – verbal and written – and demonstrated customer service.

Excellent organizational skills and time management skills.

FLCP provides equal employment opportunities to all employees and applicants for employment without regard to their status in any protected class, including but not limited to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing or service in the military. Equal employment opportunity applies to all terms and conditions of employment, including hiring, placement, promotion, termination, lay off, recall, transfer, leave of absence, compensation and training.

Office – COVID-19 considerations:
To protect our staff/members, FLCP has a COVID-19 vaccination policy and is currently monitoring in-person contact and COVID-19 restrictions to impose member client contact requirements. Policies subject to change.

FLCP has been awarded Best Places to Work & Platinum SAGECare Credential

Salary range - $55 – 75k based on experience.

Interested candidates, should send their resume to Jayne Carter at jcarter@flcpartners.org.