Marketing Coordinator

Friends Life Care Partners
Blue Bell
Pennsylvania
Full Time

About Friends Life Care:
Friends Life Care is a Quaker-based nonprofit that pioneered the concept of continuing care at home.

Designed to help older adults age in place and remain independent, Friends Life Care offers a unique, affordable alternative or supplement to long-term care insurance and senior living communities – a membership that provides a personal Care Coordinator who focuses on a member’s wellness and prevention when the member is in good health and acts as an advocate and supervises their care, should it be needed in the future.

Friends Life Care provides members with a safety net and helps them to maintain vitality, financial security, and independence. An emphasis on prevention, aging well, and personal attention to the whole person distinguishes Friends Life Care. Vitality, independence, growth, and resilience is how we define our VigR ® philosophy. Our mission is to keep members healthy and help them thrive in their own home for as long as possible.

Marketing Coordinator:
Friends Life Care is seeking a Marketing Coordinator to participate in the planning and execution of sales events and marketing campaigns that are appealing and motivating to our target audience of older adults aged 50-85.

Using today’s digital marketing best practices, the Marketing Coordinator will primarily work on campaign development that advances the brand and follows an omnichannel strategy across traditional, social, digital and email channels. Responsibilities will include participating in efforts for content development, SEO, SEM, PPC, and social community coordination. Everyone in the marketing and sales department works collaboratively on in-person seminars and on-line webinar events for current and prospective members.

This position has the flexibility of working remotely and/or in the office with a hybrid team that has a passion for work in a mission-driven, not-for-profit serving older adults. Our ideal candidate is a highly organized self-starter with the ability and preference to be a generalist working on multiple projects, a motivated and trust-worthy team-oriented professional who can also work independently, and who desires to learn and grow in their role.

Other responsibilities include, but are not limited to:

  • Develop marketing presentations from idea to implementation.
  • Develop social media strategies, postings and generate community engagement.
  • Analyze and make recommendations to adjust marketing campaigns to better performance.
  • Make regular updates to the organizations’ websites through Wordpress.
  • Actively use Salesforce and Marketing Cloud platforms.
  • Coordinate events for local in-person sales seminars, hybrid events, and on-line webinars, including but not limited to site agreements, technology support, catering, and attendee communications.

Required Qualifications:

  • Bachelor’s Degree in Marketing or Communications, or other related field.
  • Minimum of 2 years’ experience in marketing.
  • A computer savvy and technical mindset willing to learn new systems. Proficient in MS Office software products (Word, Excel, Outlook, PowerPoint) and Adobe Products.
  • Proven Communication Skills: verbal and written.
  • Experience with Facebook, Instagram, LinkedIn, and Google Ads.
  • Salesforce CRM and/or Wordpress is a plus.

FLCP provides equal employment opportunities to all employees and applicants for employment without regard to their status in any protected class, including but not limited to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing or service in the military. Equal employment opportunity applies to all terms and conditions of employment, including hiring, placement, promotion, termination, lay off, recall, transfer, leave of absence, compensation and training.

Friends Life Care’s DEIB Statement
FLC is dedicated to fostering relationships with staff, members, providers, and the community at large.

Our DEIB taskforce was formed to emphasize the ongoing commitment our organization has to making DEIB a top priority through supporting and advancing DEIB across all stakeholders. This is embodied in the development of company policy and how we do business.

Our Quaker Values reinforce diverse thinking, resource equity, and an inclusive culture. Part of our purpose as a taskforce is to encourage belonging through creating brave spaces and a platform where all voices can be heard.

COVID-19 considerations:
To protect our staff/clients, FLC has a COVID-19 vaccination policy and is currently monitoring in-person contact and COVID-19 restrictions to impose certain client contact requirements. FLC requires staff to present proof they are vaccinated against COVID-19 when they start work. Potential candidates who have a qualifying medical condition that contraindicates the vaccination, or who objects to being vaccinated on the basis of sincerely held religious beliefs and practices, FLC will engage in an interactive process to determine if a reasonable accommodation can be provided so long as it does not create an undue hardship for FLC and/or does not pose a direct threat to the health or safety of others in the workplace and/or to the employee. Policies are subject to change.